Rethinking safer streets: Lessons from Wales’ 20mph transformation
How do we create streets that are safer, healthier and more people-focused?
Speed is one of the most influential factors.
The relationship between speed and road safety is well established: when collisions occur at lower speeds, people are far more likely to survive. And when vehicles are travelling more slowly, people have more time to react and collisions may be avoided altogether.
But beyond casualty reduction, speed also influences how streets feel and function, and whether people feel comfortable walking, wheeling, cycling, spending time outdoors or allowing children to travel independently.
PJA’s Chairman Phil Jones reflects on Wales’ ambitious approach to tackling this challenge through the introduction of a national default 20mph speed limit.
Introduced in September 2023, Wales became the first nation in the UK, and one of the first globally, to adopt such a wide-reaching approach. The policy represented more than a change to speed limits. It marked a shift in thinking about how we define safe streets.
Wales’ bold step towards safer speeds
Wales is a nation of around 3.2 million people, with a diverse transport network spanning rural communities, small towns and larger cities like Cardiff, Newport, and Swansea.
In September 2023, the Welsh Government introduced a national default 20mph speed limit on roads with street lighting – the type of streets where people and vehicles most frequently share space.
The legislative change itself was remarkably simple: a single amendment changed the interpretation of the default speed limit from 30mph to 20mph.
Because street lighting already defines where default speed limits are applied, thousands of additional signs were not required. Instead, a public information campaign encouraged drivers to: “See streetlights, think 20.”
The result was a rapid transformation. Overnight, over 90% of Wales’ former 30mph road network became 20mph.
Changing the question: where is 30mph appropriate?
One of the most significant aspects of Wales’ approach was the change in philosophy behind setting speed limits.
Historically, introducing a 20mph limit often followed a process of:
- Identifying a location where safety concerns existed.
- Measuring existing traffic speeds.
- Introducing engineering measures if speeds were too high.
- Implementing a lower speed limit.
Wales reversed this approach. The new starting point became 20mph, with 30mph treated as an exception where there was strong evidence it was appropriate.
Guidance developed ahead of implementation drew on Article 11 of the UN Stockholm Declaration, which states that a maximum road travel speed of 30km/h should apply where vulnerable road users and vehicles mix frequently.
This meant decisions should focus on the role of the street and the people using it, not simply existing traffic speeds or whether a road carried buses.
Key considerations included:
- Whether pedestrians and cyclists regularly mix with traffic.
- The function of the street as a place.
- Housing density and local activity.
- The quality of walking and cycling infrastructure.
- Whether higher speeds could genuinely be accommodated safely.
A nationwide change – and a public conversation
The scale of Wales’ change was significant. Maps showing the speed limits before and after implementation demonstrate the dramatic shift, with large parts of both North and South Wales moving from predominantly 30mph to 20mph.
However, such a major change was always likely to generate debate. Concerns were raised about the impact on journey times, particularly for some rural bus routes where multiple lower-speed sections could accumulate into longer journeys.
There was also significant variation in how local authorities applied exceptions. Some areas retained more 30mph roads, while others allowed almost all to become 20mph by default.
This generated intense public debate, including a petition to the Welsh Government which received almost half a million signatures against the change.
Phil reflected that one of the biggest lessons from the process was the importance of engagement:
“Many people felt it was rather imposed without enough consultation. However, I believe that support is now growing because people can see the advantages.”
The experience demonstrates that technical solutions alone are not enough. Major changes to how streets operate require clear communication and meaningful involvement with communities.
Refining the approach
Following feedback, Wales updated its exceptions guidance in July 2024. The revised framework recognised that decisions needed to balance the benefits and disbenefits of changing speed limits on a case-by-case basis.
The updated guidance reinforced the principle that:
- 20mph remains appropriate where people regularly mix with motor traffic.
- Places with higher pedestrian activity should prioritise safer speeds.
- Main roads may remain at 30mph where safe conditions exist, considering factors such as segregation of people walking cycling, road geometry, and street function.
Interestingly, the response from local authorities varied.
Some councils reviewed roads and returned a number of routes to 30mph, while others chose to retain their original 20mph approach after considering the benefits of maintaining lower speeds.
Early evidence: safer streets at scale
Two years of data following implementation showed positive results.
Across roads affected by the change, casualty numbers have reduced by around 25% compared with the period before implementation. This reinforces the potential of wide-area speed reduction as a cost-effective road safety intervention.
Rather than focusing solely on individual collision locations, Wales demonstrated how changing the default urban speed limit can influence behaviour across an entire country.
From engineering-led solutions to place-led design
A key opportunity now emerging is how safer speeds can be supported through design.
Because Wales introduced the speed change across such a large area, it would not be practical or affordable to rely solely on traditional engineering interventions.
Instead, attention is turning towards lower-cost, place-led approaches – interventions that reinforce the function of streets as places for people.
Examples include:
- Removing unnecessary centre lines.
- Changing the visual character of roads, for example by
- Using planting, different materials and layout changes.
- Creating environments where appropriate speeds feel natural.
Programmes such as Nudge30, low-cost interventions being developed by the city of Brussels, demonstrate how simple changes to the street environment can encourage safer behaviour without relying solely on enforcement.
What can the world learn from Wales?
Wales provides several important lessons for places considering similar approaches:
- Default speeds can be a powerful tool. Wide-area 20mph limits can provide a cost-effective way to reduce casualties and improve street safety.
- The question should change. Instead of asking where 20mph is needed, consider where 30mph is safe.
- Apply the mixing principle. Where people walking, wheeling, and cycling mix regularly with vehicles, 20mph speeds should be the starting point.
- Think beyond speed limits. Changing speeds creates an opportunity to rethink streets as places – not simply routes for moving vehicles.
The road ahead
Wales’ 20mph transformation represents one of the most ambitious attempts anywhere in the world to rethink the relationship between speed, safety, and place.
The experience shows that safer streets are not created through one intervention alone. They require a combination of policy, design, engagement, and a willingness to challenge long-standing assumptions about how streets should function.
As communities worldwide look for ways to reduce road danger and create more liveable places, Wales offers a powerful lesson: sometimes the biggest change comes from changing the norm.
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